Midland Streetscape

Midland, Michigan


Rebranding of downtown Midland by SmithGroup, Detroit included a monument sign with a coordinating flag in the heart of the city. Illuminated Spark panels with light points in an elegant grid pattern add pizzazz and a welcoming ambience.

The “Midland red” letters were embedded within the panel rather than being applied to the surface. This configuration yielded a smooth and easy to clean surface.

RGBW edge-lighting was also provided to allow the panels and city to respond to any notable events and seasons.

  • Application

    Artwork, Signage & Branding

  • Industry

    Education, Civic and Culture, Brand Design, Commercial

  • Environment

    Outdoor

  • Illumination

    Edge

  • Material

    Resin

  • Overall Color

    Clear (Clear-Clear Double Core-Clear)

  • Size

    40" x 66" and 24" x 60"

  • Material Property

    Light Emitting

  • Family

    Spark™

  • Thickness

    1-9/16"

  • Double Sided

    Yes

  • Light Point

    Square 1/2" x 1/2"

  • Core Thickness

    1"

  • Pattern

    Staggered Grid High Density

  • Grain

    1/2"

  • Finish

    Matte

  • Installation Solution

    Insert

  • Detailing

    Eased, Complete solution, Sealed edges

  • Lighting

    RGBW

  • Light Emission

    Face and Back